Why brands are so obsessed with community

This week, we’re going to explore why brands are so obsessed with community right now. Lately, it feels like every single brand is fixated on building ‘community’, and we wanted to understand how we got to this point, what the difference between authentic and synthetic communities is, and where we go from here. Love the podcast? You'll adore our weekly newsletter, too. Subscribe here: http://eepurl.com/iI829A Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying and trying. We’re on Instagram @styleishpod and TikTok @styleishpod. Big thanks to Cancer Council and the Australian Government for making this episode of Style-ish possible! As you embrace the Aussie summer this year, it’s so, so important to protect yourself every day – even if it’s cloudy. Our sun is just that powerful. And if you’re heading outside, remember to slip on a long-sleeve shirt, slop on sunscreen, slap on a wide-brimmed hat, seek shade, and slide on a pair of sunglasses. And here’s a link to the reccos we made throughout: ‘Getting Brand Communities Right’ by Harvard Business Review ‘Death of brand-led community part one’ by Nik Goodner  Your hosts today were Maddison Sullivan-Thorpe (@maddisonsullivanthorpe) and Rhiannon Joyce (@rhiannonjoyce). Do you have any Opinions Please that you’d like to submit? Send over your questions and dilemmas here. Style-ish's producers are Lucy Hunt (@lucyhunt3) and Cait Emma Burke (@caitemmaburke). Enjoy the content we create? The best way to support us is to click that ‘follow’ button in your favourite podcast app and leave a five-star review. Or, you can go old school and tell a friend to listen. We’ll see you back here next Wednesday.