Why Arivale failed

Founded in 2015, Seattle startup Arivale aspired to pioneer a new sector called scientific wellness, combining genetic testing with personal coaching to improve the health of its members. Its founder, genomics legend Lee Hood, said the company "really stands a chance of being the Google or Microsoft of this whole arena." But four years later, Arivale abruptly closed its doors this week. We explain what happened with special guest, GeekWire chief business officer Daniel Rossi, an Arivale member whose experience in the program was chronicled in our 2017 series.

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