When Traditional Advertising Is Dead

It’s no secret the media business, which has long relied on advertising revenue, is in crisis. It’s not a stretch to imagine that few if any of the major TV networks, newspapers and magazines - the old guard bedrocks of U.S. media - will survive into the next decade. BCG’s Neal Zuckerman imagines a world where every business has a Chief Content Officer. From health insurers to snack-food companies, companies are creating their own content to entertain and educate their customers. Zuckerman also explores the future of on-demand streaming and how the news business could survive and even thrive. 

 

Learn More: 

Neal Zuckerman: https://on.bcg.com/4k6uj5i 

BCG Media and Entertainment Industry: https://on.bcg.com/3QoGKfi 

Why Video Streamers Need to Rebundle: https://on.bcg.com/415I5fJ 

Content Creation Is Key to Marketing Success https://www.youtube.com/watch?v=475zs6pf8nI

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