When to Prepare for Highly Selective Admissions

Recently, Julie Ray published an article for Gallup: "Gen Z, Parents Lack Knowledge of Post-High School Options: Less awareness contributes to students feeling unprepared." The article possesses important reminders for parents of college bound students. Using Ray's research as the basis for a larger discussion, Dr. Riley (from collegeapp101.com) explains the timeframe for preparing for highly selective admissions. This Gallup article is found here: https://news.gallup.com/poll/691418/gen-parents-lack-knowledge-post-high-school-options.aspx.