When Indian Consumers Shape Global Trends

India has been experiencing a rapid transformation over the past decade. The government has made massive investments in physical and digital public infrastructure, and its share of affluent consumers has grown considerably. It’s also young – over half of India’s 1.4 billion people are under the age of 30. In this episode, BCG’s Kanika Sanghi imagines how India’s rising consumer class could change the global economy, from setting trends to pioneering new business models. Sanghi's advice is that business leaders across industries should start planning now to capitalize on India’s growth story. 

Learn More: 

Kanika Sanghi: https://on.bcg.com/3D2ZI8i 

BCG on Customer Insights: https://on.bcg.com/4h5FUPw 

The CEO’s Guide to India: https://on.bcg.com/3EZP9U0 

The $2 Trillion Opportunity: How Gen Z is Shaping the New India: https://on.bcg.com/3QH83lg 

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