When Do Founders Stop Running Their Social Media?

Natalie Ebel is the co-creator of Backdrop, an innovative paint company that was just acquired. But even as her company has grown and her job has gotten busier, she refuses to outsource her brand's social media. Why? Because it's a critical connection to her consumer, she says — and a key to building the brand's great community. Learn more about your ad choices. Visit megaphone.fm/adchoices