When CEOs Post About Workers Who “Coast”

Kate Lindsay and Candice Lim dive into the online workplace drama surrounding a millennial founder’s hot take about 9-to-5 workers. Lindsey Carter is the CEO of SET Active, an influencer-targeted athleisure brand you may have seen on Kaia Gerber and Kendall Jenner. Recently, Carter complained in a now-deleted TikTok about office workers who leave right when the clock strikes 5 p.m. This is not the first time Carter has come under fire for questionable workplace practices, but this time, she’s Substacking through the backlash and letting this become a marketing moment. And while posting through workplace drama may help her brand go viral, what will it do to her workers and their morale? Also, why CEOs should turn off the microphones and put some headphones on.

This podcast is produced by Vic Whitley-Berry, Daisy Rosario, Candice Lim, and Kate Lindsay.

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