What Are Show Notes (and do you need them)?

If you’ve been listening to podcasts for a long time, the idea of show notes is intuitive. It’s the text that accompanies a podcast episode. It usually has some description about the episode and links mentioned in the episode.

This is CRUCIAL real estate for you to convert listeners into a more engaged audience. So today, we’ll discuss what are show notes, why you need them, and how to format them.

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Main Takeaways:

• The main function of show notes is twofold: get people to listen to your episodes, and make it easy for listeners to find the resources you mention during the show
• Your format matters! You should provide a great description, a primary CTA, takeaways, and resources, in that order. That way you hook listeners and keep them reading.
• You must create a frictionless experience. It's hard enough to get listeners to take action. Any additional steps make it that much harder, so meet them where they are: in the app they're listening.

Show Notes!

• What Are Show Notes (and do you need them)?
• More Thoughts on Why You Need Detailed Show Notes

• (00:00) - - Intro
• (01:45) - - What are show notes?
• (04:03) - - Why you should have show notes
• (07:12) - - How You Can Do Show Notes
• (09:34) - - Formatting Show Notes
• (11:20) - - Do you need show notes?
• (13:00) - - Answering Feedback
• (15:19) - - You must create a frictionless experience

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/