We Went From Stuck to 1000 Subscribers Overnight - EP 65

We've been doing this for 2 years. We've had 1,133 subscribers. And in that time, YouTube paid us... £20.07 (as of recording this).

We've been very busy in the last year with getting guests, so in this episode, we sat down for the first time in a long time to share the raw, honest lessons from building Triangle Theory - a podcast covering consciousness, psychedelics, lucid dreaming, and the big questions about life - from zero subscribers to 1,000.

In this episode, we cover:

• Why consistency beats virality every single time

• How we found our niche (and why it took 2 years)

• The real reason we kept going despite earning burning money

• Why every video you post is an asset - even with 15 views

• How to balance friendship and a working relationship

• What podcasting has done for us personally (therapy, articulation, business skills)

• Why you need to be a little "delusional" to build something real

• The junction theory, how one thing always leads to the next

Whether you want to start a podcast, grow a YouTube channel, or just stay consistent with a creative project, this episode is for you.

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Timestamps

00:00 — Teaser

01:00 — Intro

03:00 — Lead Magnet Questions

Episode Starts

16:00 — Lessons from 0 to 1,000 subscribers

17:00 — What Rupert underestimated about building a podcast from scratch

18:30 — The real workload: booking, editing, posting, disagreements

20:00 — Consistency as the foundation — not views, not virality

22:00 — How finding your niche takes longer than you think

24:00 — The DMT/psychedelic pivot: the moment everything clicked

27:00 — From 400 subs stuck to 1,000 in four months — what changed

30:00 — Every video is an asset: the compound content mindset

35:00 — The junction theory: how jujitsu led to a podcast that led to Dennis McKenna

40:00 — Managing expectations over 5–10 years, not 1–2

44:00 — Choosing guests for curiosity, not follower count

50:00 — Production quality vs. genuine content: what actually wins

54:00 — "Be delusional" — the line between confidence and delusion

57:00 — Feedback, criticism and learning from every episode

01:01:00 — There's always a niche. Start today.

01:04:00 — Final lessons from both sides

01:07:00 — Trust the process

01:09:00 — On the stigma of having a podcast — and why we don't care

01:12:00 — Where to find Triangle Theory

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You can also support us at:

Subscribe to our Newsletter: https://3-minute-theory.beehiiv.com/subscribe

Instagram: https://www.instagram.com/triangle.theory_/

TikTok: https://www.tiktok.com/@triangle.theory

Spotify: https://open.spotify.com/show/50RW93YVyR3YgEIuNdKIAZ?si=d77d72433a074a34

Apple Podcasts: https://podcasts.apple.com/us/podcast/triangle-theory/id1769204627

Youtube: https://www.youtube.com/@TriangleTheorypod

Player FM: https://player.fm/series/triangle-theory

Listen Notes: https://lnns.co/bdxlCwfrYN8

Podchaser: https://www.podchaser.com/podcasts/triangle-theory-5790906

LinkedIn: https://www.linkedin.com/company/triangle-theory-podcast/