Walter Bernard (Designer: New York, Time, Fortune, more)

When your business partner is Milton Glaser, the most celebrated designer in the world, what does that mean for you? If you’re Walter Bernard, today’s guest, you accept it as the gift it is, and then you go out and make yourself an extraordinary career. 

Here’s three things you need to know about Walter Bernard: 1) He was the founding art director of New York magazine, 2) he once produced a top-secret overhaul of Time magazine, and later became its art director, and 3), along with Glaser, he’s designed or redesigned over 100 publications around the world.

And Bernard is happy to talk about working in Glaser’s shadow: “Milton was extraordinary in his capacity to work, and work quickly, and work brilliantly. And, there was no competition there. I was just kind of a student. And even though we worked together at New York, and I was the art director and he was design director, there was no question that he was the mentor and also the lead.”

But as we all know, magazine making is among the most collaborative pursuits in the world. As Gloria Steinem wrote in the foreword of Mag Men, Bernard’s and Glaser’s career retrospective monograph, “There is something about word and visual people sitting together in a room, riffing off each other’s ideas like jazz musicians, arguing and coming up with a result that no one of us would have imagined on our own. It’s as much a proof of freedom as laughter, which is also a mark of editorial meetings.”

As Bernard says, “On its most fundamental level, a magazine is a collection of energy and information.” That’s his wheelhouse. Collaboration is where Walter lives.

His secret weapon is his calming and confident presence, along with a Rolodex of the greatest photographers and illustrators around—priceless skills for a usually frenzied and chaotic line of work.

We talked to Walter about working with George Lois at the height of his powers, the time he and Glaser were redesigning competing newsweeklies just a few feet away from each other, and about the thrilling late-night knocks on his door every Sunday in the late 70s.

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