Vue Cinemas' New Ad: Feel It Forever

0:00It's April 30th. This is Entertainment and Celebrity News today. AI-powered stories from the spotlight. View cinemas just dropped a fresh ad called Feel It Forever, directed by Oscar winner Tyco YTT to pull folks back to theaters. It shows everyday people chased by movie characters from romcoms, sci-fi flicks, film noir, and action heroes they've seen over the years. Think 80's VHS vibes, Industy Wild West Cowboys tailing strangers on the street. The spot kicks off with two people locking eyes in the city, each followed by a parade of on-screen icons mimicking their moves. They end up on a first date at a view theater, watching a film that unleashes even more characters behind them. It's playing before every screening across Europe, starting May 1st in the UK and Ireland, then hitting the Netherlands, Germany, Italy, Denmark, Poland, and Lithuania. Cinemas are hurting bad from streaming giants, with European ticket sales down 5.3% last

1:00year to about 8-64. Million. Higher prices and spotty big releases aren't helping, so views betting on this emotional hope to remind us why the big screen hits different. This is the work of new creative agency Hygienex, their first full campaign for views since taking over branding in 2024. They shot it with production crew Hungry Men in New Zealand and London, building on views last big pushback in 2020, with Star Wars, Star John. Boyega. Views boss Tim Richards says, great movies on the big screen stick with you forever, sparking real connections that streaming just can't match. Campaigns like this could spark a turnaround if they get people feeling that magic again.