[Visions] Episode 1: A Prologue

How did we get here? 

• The story of how Visions the content property was born, and what the intent is behind it. Our goal is to broaden the conversation to art, philosophy, spirituality, and culture — and from those vantage-points, begin to understand their effects on Commerce.
• “Most eCom content focuses on the how or the what. We wanted to zero in on the ‘why’ a consumer thinks or behaves the way that they do.” — Phillip
• “We need a reason why… to give us the framework that we need to learn and to explore new ideas beyond just a couple of platforms that were dominant in the eCommerce ecosystem.” — Brian
• Commerce touches everyone. Therefore it can be a catalyst — a tool — for change in the immediate world around you. Not The World at large, but your world.
• “Not everything has to have these big, idealistic, world-changing outcomes. In fact, those distance you from making that change personal. Instead let’s talk about how you make a change that impacts one or two people in your immediate community.”
• The Visions Report is a combination of many peoples’ collective ideas about how we can build more resilient businesses, and how we can help people (not customers, not consumers).

Associated Links:

• Download the 100-page companion guide, our Visions Report
• Subscribe to the Visions Podcast on Spotify or Apple Podcasts
• If you want to review last year’s Vision 2021 you can find it at this link
• Nine by Nine featured in GQ and in WWD and in AdWeek

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

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