Validation means Productivity - A Visit with Renee Holland

The research community isn’t often in the primary spotlight, but it plays a major role in keeping farms productive and supermarkets well-stocked.

Georgia-based Dr. Renee Holland is part of the CRO community; independent, third-party researchers that provide validating data that helps companies, including Redox, in assessing product efficacy. 

One of her areas of research is biostimulants, which are gaining popularity among growers.

“I think they’re a tool in the crop production toolbox,” she said. “There’s more to learn about them, but there’s definitely a lot of research that’s showing promise.”

She works on a variety of crops, including blueberries, strawberries, peanuts, pistachios and corn. 

Holland has spent her career in agriculture, and said it’s the perfect profession.

“I was out in the field with someone, and I knelt down to the ground. I was feeling the soil and smelling the soil and, they said ‘You’re really in your element, aren’t you?’  I looked up and I said, ‘I sure am!’”