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About this Episode
China's consumer market is gaining fresh momentum from an explosion of new business formats and consumption scenarios as well as a robust policy push, and the dynamism is prompting global companies to position themselves for a stake in what they see as one of the world's most significant sources of future growth, analysts and executives said.
新的业态和消费场景不断涌现，加上强有力的政策推动，为中国消费市场注入了新的活力。分析人士和企业高管指出，这股活力正促使全球企业纷纷布局，它们将中国视为未来全球经济增长最重要的引擎之一，希望从中分得一杯羹。
Their remarks came ahead of the six-day China International Consumer Products Expo — one of Beijing's initiatives to shore up consumer spending — that opens on Monday in Hainan province, as policymakers place boosting consumption at the top of China's economic agenda for this year and beyond.
这些言论发表之际，为期六天的中国国际消费品博览会即将于4月13日在海南省开幕。该博览会是我国提振消费支出的举措之一。当前，扩大消费已被列为我国今年及未来几年经济工作的重中之重。
According to the outline of China's 15th Five-Year Plan (2026-30), the country aims to "achieve a notable increase in household consumption as a share of gross domestic product, making domestic demand a more prominent economic driver" over the next five years.
根据“十五五”规划纲要，未来五年，我国将“着力使居民消费占国内生产总值比重显著上升，使内需成为拉动经济增长的主动力和稳定锚”。
"China's growth has moderated from its historic highs, but the economy — especially the consumer market — has proven remarkably adaptive," said Daniel Zipser, senior partner at global management consultancy McKinsey &Company.
全球管理咨询公司麦肯锡资深董事合伙人泽沛达表示：“中国经济增速虽较高点有所放缓，但经济本身——尤其是消费市场——展现出了非凡的韧性。”
Zipser said that the growth in the apparel, beauty, and food and beverage segments, the continued expansion of services and experiences, and inflation as a signal of demand strength, all point to "a market that is rebalancing".
泽沛达指出，服装、美妆、食品饮料等领域的增长，服务和体验消费的持续扩张，以及作为需求强劲信号的通货膨胀，都表明“市场正在再平衡”。
Earlier this month, China allocated a second tranche of 62.5 billion yuan ($9.1 billion) to support its consumer goods trade-in program, and unveiled guidelines to boost service consumption in both established sectors such as elderly and child care, and emerging growth areas including inbound consumption and live performance.
本月早些时候，我国提前下达了第二批625亿元人民币消费品以旧换新资金，并发布了促进服务消费的指导意见，涵盖养老托育等成熟领域，以及入境消费、演艺消费等新兴增长点。
"New types of consumption, green consumption and services consumption are projected to become long-term engines of growth," said Jeff Wu, vice-chairman of KPMG China.
毕马威中国副主席吴旭初表示：“新型消费、绿色消费和服务消费预计将成为长期增长引擎。”
Wang Xuekun, head of the Chinese Academy of International Trade and Economic Cooperation, said that events like the China International Consumer Products Expo are not just trade fairs; they are designed to help global businesses better resonate with Chinese buyers and translate the country's growing appetite for high-quality goods and services into tangible opportunities.
商务部国际贸易经济合作研究院院长王学坤表示，像中国国际消费品博览会这样的活动不仅仅是贸易展会，其初衷是帮助全球企业更好地与中国消费者产生共鸣，将中国对高品质商品和服务日益增长的需求转化为实实在在的机遇。
The sixth edition of the Hainan expo will bring together more than 3,400 brands from over 60 countries and regions, with international exhibits accounting for 65 percent of the total. More than 200 new products are expected to make their debut, double the number launched at last year's event.
第六届消博会将汇聚来自60多个国家和地区的3400多个品牌，其中国际展品占比达65%。预计将有200多款新品首发亮相，数量是去年的一倍。
"The internationalization of the expo has increased year by year," said Yang Gang, vice-chairman of Charoen Pokphand Group in China. The Thai multinational company mainly focuses on the agro industry and food segment in China.
泰国跨国企业正大集团在中国主要经营农牧食品领域。正大集团中国区副董事长扬纲表示：“消博会的国际化程度逐年提高。”
Yang noted that the company aims to leverage Hainan, which allows freer entry of overseas goods and expanded zero-tariff coverage following the inauguration of its island-wide special customs operations in December, as a logistics hub to efficiently deliver high-quality agricultural products from Southeast Asia to the Chinese market.
扬纲指出，去年12月海南全岛启动封关运作后，境外商品入境更加自由，零关税范围进一步扩大。正大集团希望借助海南作为物流枢纽，将东南亚的优质农产品高效输送到中国市场。
Chinese consumers are outpacing their global peers in embracing health-conscious, sustainable and internationally sourced products, creating fresh opportunities for overseas brands, according to a report on China's consumer market released by PwC in January.
普华永道今年1月发布的关于中国消费市场的报告显示，中国消费者在拥抱健康环保、可持续发展和国际化产品方面，已领先全球其他地区的消费者，这为海外品牌创造了新的机遇。
The trend is being further reinforced by the "Big Market for All: Export to China" initiative launched by the Ministry of Commerce, featuring more than 100 dedicated events this year designed to help overseas suppliers connect with Chinese buyers and bring a wider range of high-quality foreign products and services into the Chinese market.
商务部发起的“共享大市场·出口中国”活动进一步强化了这一趋势。该活动今年将举办100多场专项活动，旨在帮助海外供应商与中国采购商对接，将更多优质的外国产品和服务引入中国市场。
Supachai Junkeiat, president of TCP China, the Thai conglomerate behind the energy drink brand Red Bull, said:"We have always been optimistic about the upgrade potential of China's supersized consumer market. Going forward, we will continue to closely track the country's consumption trends and leverage product innovation to precisely meet new demands for consumption upgrades."
红牛能量饮料品牌所属的泰国天丝集团中国区总裁曾森鸿表示：“我们始终看好中国超大规模消费市场的升级潜力。未来，我们将继续紧密跟踪中国消费趋势，通过产品创新精准满足消费升级的新需求。”
apparel /əˈpærəl/服装；衣着
tranche /trɑːnʃ/（款项的）一部分；一期
consumer goods trade-in program /kənˈsuːmər ɡʊdz ˈtreɪdˌɪn ˈproʊɡræm/消费品以旧换新政策
outpace /aʊtˈpeɪs/超过；胜过；比…更快
conglomerate /kənˈɡlɑːmərət/企业集团；联合大企业
Hosts & Guests
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