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“国潮”这一2018年的代表性关键词，已经突破了“国内本土潮流品牌”的定义。从刷爆朋友圈的“第一届文物戏精大会”，到推出彩妆、咖啡馆，走红网络的故宫，传统文化正以全新的方式，在旅游、影视、文创等各行各业掀起一波波“国潮”。
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