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吕不韦是阳翟的大商人，凭借贩卖低价货物积累了大量财富。在秦昭王四十年，吕不韦在邯郸遇见了子楚，认为他是“奇货可居”。吕不韦用自己的财富和谋略，成功让子楚的父亲安国君及其宠爱的华阳夫人相信子楚的价值，最终使子楚成为太子。通过这一系列精妙的操作，吕不韦不仅改变了子楚的命运，也在秦国政坛中占据了重要地位。
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