Universal Charitable Deduction: What Nonprofits Need to Know Now

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In this episode of the Nonprofit Hub Podcast, Joshua Crowther, Vice President at Dunham+Company, breaks down recent tax policy changes that could significantly impact charitable giving. Drawing from newly commissioned donor research, he explains how updates to the state and local tax (SALT) deduction and the introduction of a universal charitable deduction may unlock new generosity—especially among Gen X and Millennial donors. With only 25% of donors currently aware of these changes, nonprofits have a timely opportunity to increase giving through simple, strategic messaging—without turning their communications into tax seminars. The conversation explores what this means for development teams, how to position the message appropriately across donor segments, and why this potential boost matters in a year marked by economic uncertainty and declining donor confidence.

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