Understanding Customer Needs in the Telecom Industry with Steve Smith #17
About this episode
Steve Smith, Chief Revenue Officer of Live Oak Fiber, discusses his background in the telecom industry and the founding of Live Oak Fiber. He emphasizes the importance of connectivity in rural areas and the impact it can have on communities. Smith also talks about the marketing strategies used by Live Oak Fiber, including direct mail and personalization.
He highlights the need to understand customers and their specific needs and preferences. The conversation concludes with a discussion on the positive effects of connectivity, such as telehealth services and improved access to education.
Chapters:
- 00:00 - Intro
- 01:07 - Introduction and Background
- 08:40 - The Shift from Backbone to Fiber
- 11:35 - Translating Technical Efforts for Your Target Audience
- 14:26 - Understanding and Choosing the Right Internet Package
- 27:05 - Personalizing Direct Mail for Business and Residential Customers
- 31:03 - Pain Points in Direct Mail Operations
- 33:18 - The Real-World Impact of Connectivity
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