UK Social Media Use Drops, AI Rises

0:00On April 1st, UK social media users are posting way less these days. Fresh off-com research shows just 49% of adults now share, comment, or post on platforms down from 61% in 2020. 24. Folks are also checking out fewer new sites, dropping from 70% to 56%. Blame it on the boom in short video apps like TikTok and Instagram Reels. People are watching more, but interacting less on traditional spots like Facebook. Plus, worries about old posts blowing up careers or reps are huge. Think forgotten tweets derailing job hunts or public gigs. Everyday users are feeling it too. Panel folks told off-com their ditching Facebook or only sharing rare stuff, like family event tickets. Some switch to temporary stories instead of permanent feeds and local groups are the new hangout. Brotter vibes are shifting. The 59% say all mine perks beat the risks now, versus 72% last year. Fewer see social media as good for mental health, down from 42 to 36%.

1:05Meanwhile, AI is picking up steam, with 54% of adults using tools like Chad GPT, up from 31%. Younger crowds chat with it for advice or company, even crafting speeches. Habits are evolving fast as we rethink our digital lives.