UK PM Targets Big Tech Over Kids' Screen Time

0:00On March 27th, UK Prime Minister Keir Starmer has promised to take on big tech companies over addictive social media features designed to keep kids, glued to their phones and tablets. He's making it clear that his government stands with families and limiting young people's screen time. New official guidance urges parents to cap screens at about one hour a day for two to five year olds, and even less if possible. For kids under two, the advice is to skip screens altogether, unless it's for group activities that spark real interaction. This comes as Starmer visited a primary school in South London where he highlighted how parents often turn to devices during tough moments like tantrums but need better support to set limits. Experts behind the guidance, including the Children's Commissioner and a top pediatrician, warn that too much passive screen time crowds out sleep, play and language skills. About 98% of two year olds already watch screens daily with heavy use linked to developmental delays.

1:00Education Minister Josh McAllister called it a total rewrite of childhood over the past decade. Meanwhile, the government is consulting on stronger protections for under-16s, like time limits, curfews, or even bans on social media similar to plans in Australia. A recent US jury ruling slammed Google and Meta for prioritizing hooks over kids' well-being on platforms like YouTube and Instagram. These steps signal a growing push to reset norms around tech and young lives, with more specific advice on quality content on the way to help parents. Navigate the choices ahead.