UK PM: Ban Addictive Social Media Features

0:00On March 29th, UK Prime Minister Keir Starmer just threw his weight behind banning addictive features on social media platforms, saying they shouldn't, be allowed to hook kids. He's targeting algorithms that push endless scrolling and daily streaks to keep young users glued to their screens, calling it a must act now. Situation for the government Education Secretary Bridget Phillips and backed him up, noting these apps are built to trap you in place. This ramps up after new guidance came out on screen time for kids under five, pushing for real curbs on tech giants. It all ties back to a big US core case, where meta and Google got hit with $6 million in damages for fueling a woman's childhood addiction to. Social media, the company's plan to fight the ruling, but is lighting a fire under leaders here. Now the UK is running a consultation with nearly 30,000 responses from parents and kids, closing on the 26th of May. Kids of teenagers across the four nations will test bans, curfews, and applicants in a pilot mimicking home enforcement.

1:02Change is coming, no doubt. Starmer says the next generation won't forgive in action, and the era of tech running wild on our youth is ending fast.