About this episode
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In this episode, Marc Cerniglia shares how small law firms can transform their follow-up process with simple yet strategic email marketing. From nurturing “not yet” leads to turning cold contacts into warm consultations, Marc breaks down how to use newsletters and drip campaigns to stay top of mind — and make sure no potential client slips through the cracks.
📌 Key Takeaways:
- Why your firm’s biggest missed opportunity might be in follow-up
- How to use email marketing to nurture leads automatically
- The right way to mix personal touch with automated campaigns
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