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Twice As Good: Plainville's Zero-Waste Thrift Store

About this episode

April Herz, a twenty-eight-year-old from Harwinton, recently opened Twice As Good, a zero-waste thrift store in Plainville. Inspired by her mothers love for reusing everything, Herz has transformed a small space into a sustainable hub offering secondhand finds, eco-friendly products, and a refill station for soap and shampoo. The store hosts vendors and hosts workshops on sustainable living. Business is growing, with a strong community support, and Herz plans to continue expanding while honoring her mothers legacy.

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Twice As Good: Plainville's Zero-Waste Thrift Store

Hartford News Today | 2 Min News | The Daily News Now!

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Full transcript

Hartford News Today | 2 Min News | The Daily News Now!Twice As Good: Plainville's Zero-Waste Thrift Store. Machine-transcribed; use the interactive transcript above to jump the player to any line.

It's April 23rd, from your city to your ears. This is Hartford News Today, powered by AI. April Hurs, a 28-year-old from Harwinton, just opened twice as good, her zero-waste thrift store right on Farmington Avenue in Plainville. Back in November, it's all about secondhand fines, low-waste goods, and eco-friendly stuff without any fake hype. They had a big ribbon cutting this past Wednesday, which lined up perfectly with Earth Day. Burgers got her love for reusing everything from her mom, Ronald Lee, who passed from breast cancer this year. Growing up that way sparked her dream, and with help from her dad, Stephen, she turned a 1,500-square-foot spot into this sustainable hub. It's her first business, and she's been hustling non-stop. The store mixes donated clothes. They repair or recycle what's damaged, with vendors renting space who keep 90% of their sales. Think blind date books, healing herbs, and more, all package plastic-free. There's even a refill station for soap and shampoo, where folks bring their own jars.

Business is picking up with repeat customers, especially weekends and thrifting Thursdays. On Earth Day, some proceeds went to the environmental learning centers of Connecticut. Hurs is planning workshops on sustainable swaps, trash pickups, and community clubs to cut waste locally. She's feeling the plain veil vibe, super-close knit, and aims to keep growing while supporting locals and honoring her mom's legacy through smart. Green shopping that sticks. Others open Wednesday to Sunday, 11 a.m. to 7 p.m.

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