TV Advertising: Linear or Streaming? | Ryan Sheehy

Ryan Sheehy, Director of Digital Training & Strategy at Townsquare Media

Ryan Sheehy talks about the role of traditional advertising in a digital world and the importance of building brand equity and trustworthiness through traditional media platforms such as TV and radio. He emphasizes that having a diversified media plan is crucial for creating a strong consumer journey and achieving a return on investment. Sheehy also suggests that a mix of linear and streaming TV is complementary to one another and can be more impactful if one can afford to do it.