About this episode
Dedicating a career to helping job boards and businesses increase traffic, Mark, formerly the Performance Marketing brains behind Snag-a-job, set out to optimize SEO solutions for job sites on Job Hub Central.
Mark's knowledge of this space is impressive, here's what we covered:
Google Job Ads optimization and a fore-telling of the Alpha testing going on right now in the US
Clean up of Google for Jobs to increase trustworthiness
The transformation of search from Yahoo to ChatGPT
Take the best from consumer marketing
Know your drop rate by source so you will know where to fit the leaking bucket
HR and AI will solve the problems of the mundane, if you let AI come up with new ideas
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