Topic: Avoiding the Marketing Word Salad

Session 1: Rita and Michael will talk about The Marketing Word Salad.

Session 2: Inventor: Jean Moody Phone: Wrap-A-Candle Email: [email protected] Questions: 1. Jean, tell us about Wrap-A-Candle 2. You plan to market your product. 3. What is your goal for Wrap-A-Candle?

Session 3 Inventor: Jerry Meals Phone: 7 7 5 - 8 3 0 - 3 6 3 3 Email: [email protected] Product: ACUPRESS Ear Website: https://acupressear.com/ Bio: Harness the healing power of acupressure therapy. Precision Acupressure Therapy : Designed to target over 200 acupressure points and 25 000 nerve endings in the ears, Acupress Ear Headphones alleviate not only stress and anxiety but also effectively combat nausea, joint pain, and chronic pain, along with a host of other ailments. Questions: 1. Jerry, what is the Acupress Ear? 2. What have you learned about the words and how important they are to the message? 3. Marketing is really based on less is more. How did you learn this? 4. Tell our listeners where they can get ACUPRESS Ear right now.

Session 4: Industry Expert: Don Skaggs Leader of KY Inventor Group. Phone: 859-361-5969 Email: [email protected]

Bio: Don Skaggs is an inventor, entrepreneur, speaker, author, and consultant to a wide range of businesses. His experience includes bootstrapping startup companies from initial idea to successful exit, developing products, creating & implementing new marketing strategies, helping small companies move forward, and successfully launching new products. Don is president of The Fulson Group which includes the Empowered Inventing brand, providing specialized courses, consulting and more to inventors, entrepreneurs, startups, and small businesses, and includes the Empowered Inventing TV YouTube Channel. Don is also president of the Inventors Network KY, a nonprofit that helps inventors through education and support services. Questions: 1. Don, marketing is certainly challenging. The words are critical. A “word salad” can be a killer. Why? 2. How can an inventor learn the best marketing words before they make a critical mistake?

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