Tim Cook Steps Down, John Ternus Takes Apple's Helm

0:00On April 21, Tim Cook is stepping down as Apple CEO after leading the company for 13 years since taking over from Steve Jobs in 2011. He first joined Apple back in 1998 to handle global sales and operations. Under his watch, the company's value exploded from $350 billion to $4 trillion, making it the world's most valuable, publicly traded firm. Now, 50-year-old John Ternis, Apple's senior vice president of hardware engineering, steps up as the new CEO, while Cook shifts to executive chair. Cook built on Jobs Foundation by pushing the iPhone, iPad, Mac, Apple Watch, and AirPods to massive success worldwide. He also launched services like Apple Pay, Apple Music, and Apple TV, creating a tight ecosystem with iOS and Mac OS that keeps users hooked. Generalist praise Cook for turning Apple into a steady financial giant, resilient against ups and downs, though he lacked to Jobs' flashy stage presence, and big revolutionary sparks.

1:04Fans and experts note his calm, operations-focused style kept growth humming without the drama. That said, not everything was perfect. Apple lagged on generative AI, despite investor pressure, in projects like the 3500. Another vision pro-head said, and a canceled $10 billion self-driving car project fell short. Cook called leading Apple the greatest privilege of his life, and as Ternis takes the reins, the company stays prime for whatever comes next in tech.