This Leather Maker's Journey From Basement to Seven Figures
About this episode
While working at a desk job, Ryan Popoff took on leatherwork as a creative outlet. Initially making a minimalistic wallet for himself, Ryan's wife Jill, encouraged him to sell what he made online.
Ryan then launched Popov Leather and grew the business from a basement rental to earn seven figures annually while supporting 12 full-time employees.
In this episode of Shopify Masters, you'll hear from Ryan Popoff of Popov Leather on how to take outstanding product photos and how he works with micro-influencers.
For more information on Popov Leather and show notes: https://www.shopify.com/blog/popov-leather-influencer
Tune in to learn
- The key components for product photos that lead to conversions
- The most important question to as in a post-purchase survey
- Which channel for micro-influencer marketing to focus on and why
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