They Outsmarted Global Trade: The Excel Dryer’s Strategy

How do you innovate in an overlooked industry? William Gagnon, VP & COO at Excel Dryer, shares how they built a global brand with the XLERATOR hand dryer—staying U.S.-made, sustainable, and ahead of the curve. We talk product innovation, tariff resilience, and educating tough markets.

📚 Webinar: Managing Long & Fragmented Sales Cycles

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In our new webinar, we show you the 4 key reasons deals lose momentum and what to do about long and fragmented sales cycles.

👉 Watch on demand: https://info.npws.net/webinar-long-sales-cycles?source=spotify

👉 Episode Resources

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• Website: www.exceldryer.com
• LCA Report: https://www.youtube.com/watch?v=yZDUABeIcYc
• Global Survey: https://surveys.exceldryer.com/

Interview with William:

👉 https://www.npws.net/podcast/future-ready-manufacturing

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🌍 Podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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• Host & Co-Producer: Dunya Jovanovic
• Executive Producer: Marko Bodiroza
• Creator: Nathan Harris

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