The Truth About How To Position Your Expertise

Today my guest on the I Want To Know podcast is Alicia Johnson. Alicia helps communities and community-centered organizations prepare, respond, and recover from disaster. You can learn more about her work at twolynchpinroad.com and through her newsletter Ready for Anything. As an emergency manager with two decades of on-the-ground experience, she brings connection and peace of mind to those she works with.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
10:19 - Derek Sivers Podcast Strategy Is Brilliant!
11:14 - Do This Before You Start A Podcast (4 Steps)
37:40 - People Will Pay For Your Expertise If You Understand This

Show Notes

👉 Watch this episode on YouTube

Derek Sivers Podcast

Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum

Positioning: The Battle for Your Mind by Al Ries & Jack Trout

Josh Spector Clarity Calls

To Connect with Alicia Johnson

Website: https://twolynchpinroad.com/

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting