The Top AI Tool Marketers Rarely Use (That I Use Weekly)

In this AI marketing podcast episode, Dan Sanchez breaks down why Deep Research is one of the most underused AI capabilities available to marketers today. He walks through how he uses it inside ChatGPT and Gemini, explains the difference between simple web search and true research workflows, and shows how detailed prompts can uncover sharper audience insights. He also shares how he turns Deep Research outputs into reusable marketing assets by storing reports in Google Drive and using them to improve copy, messaging, and strategic decisions.

My Favorite AI Tools

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

Resources Mentioned

• Dan’s audience deep research guide - https://danchez.com/audience

Timestamps

• 00:00 - Why Deep Research is still one of the most underused AI tools for marketers
• 01:20 - Where to find Deep Research inside ChatGPT, projects, and Gemini
• 02:25 - The difference between quick web search and true deep research workflows
• 04:14 - The first move Dan makes with a new company: audience and brand research reports
• 05:40 - Why better Deep Research starts with clearer, more de