The science behind personalising streaming experiences with AI

In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Richard Kearney, Senior Director at MediaKind, to dive deep into the evolving world of subscriber acquisition and retention. Drawing on his experience at Paramount and Showtime, Richard shares how AI and machine learning are redefining content recommendations, user engagement, and platform growth.

The conversation dives into how sports and entertainment streamers can balance personalisation with discovery, reduce churn, and maximise subscriber lifetime value.

Key Points:

• How is AI revolutionising content recommendations and enhancing personalisation for streaming services?
• What role does improved content discovery play in boosting retention and engagement?
• Can too much personalisation actually harm user experience or business growth?
• How are sports platforms using AI to analyse content and enhance fan engagement in real time?
• What AI-driven strategies are helping platforms navigate market challenges and stay competitive?