The Remarkability Formula | Rich Brooks

Rich Brooks, Founder and President of Flyte New Media

In this conversation, David McBee interviews Rich Brooks about his formula for uncovering remarkability in marketing. The formula, called the Remarkability Formula, consists of four lenses: Find, Focus, Forge, and Frame. By applying these lenses, businesses can identify unique qualities that set them apart from the competition and build strong barriers to entry. Rich provides examples, such as a painting company that completed a job in record time with a large team, and Red Bull’s successful repositioning as an energy drink. The Focus lens emphasizes the importance of narrowing down and specializing in a specific market or service to become an expert and attract the right customers. Lastly, the Forge lens encourages businesses to create something outside their core offering, like hosting a conference, to differentiate themselves and establish a competitive edge. Throughout the discussion, Rich emphasizes the need to understand remarkability from the customer’s perspective.