The Pre-Launch Strategy That Helped This Brand Raise $2.8M
About this episode
Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8 million in institutional funding for a product aimed at mothers.
For more on Hearth Display and show notes: https://www.shopify.com/blog/hearth-display-pre-launch
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