The Power of Native Programmatic Advertising | DJ Virtue

DJ Virtue, Northeast Region Manager, Simpli.fi

In this interview with one of Simpli.fi’s very own, DJ Virtue explains the concept of native programmatic advertising, which involves creating ads that seamlessly blend with the look and feel of a publisher's site. He discusses the advantages of native ads over traditional formats and highlights how the acquisition of Bidtellect brought additional contextual targeting capabilities to Simpli.fi. DJ emphasizes the effectiveness of native programmatic ads in delivering better consumer experiences and achieving improved results to advertisers. He provides valuable advice for brands looking to leverage this tactic, emphasizing the importance of aligning creative assets with the landing page to enhance user engagement.