The "Pilates" Trademark Ruling & Impact [Zoom]

Host Joy Puleo welcomes two pivotal voices in Pilates history: trademark attorney Gordon Troy and Ken Endelman, CEO & Founder of Balanced Body, for a deep dive into the landmark Pilates trademark lawsuit. What would the Pilates landscape look like today if “Pilates” had remained a protected trademark? They take you inside the heat of the courtroom, the legal strategy, and the decisive ruling that unlocked open access to Pilates for studios, instructors, and everyday fitness enthusiasts. Along the way, Ken and Gordon share personal stories from the front lines, including what it was like to work closely with Pilates elders to safeguard Joseph Pilates’ legacy.

This episode unpacks how the ruling reshaped the industry, fueling global growth, innovation in Pilates equipment, diversified teacher training, and more accessible pathways for people discovering Pilates for strength, mobility, and pain relief. They answer questions like, Was Pilates ever trademarked? Can you trademark a method? Why the court said no, and how that decision affects the community today. Gordon also explores other notable Pilates lawsuits and their implications for studios and consumers.

This episode is powered by Balanced Body®.