The Offset Podcast EP034: Is HDR Really Taking Off?

In this episode of The Offset Podcast we’re asking & discussing the question - Is HDR really taking off?

At first blush, the answer is yes, but the really, the answer is decidedly more nuanced.  

Specifics discussed in this episode include:

• HDR seems to be everywhere - streaming platforms, consumer electronics, professional gear with billions made in investment
• While wildly available, access to HDR content is still often based on  ‘level’ of plan. 
• Disconnect for consumers between HDR capable hardware and plans
• The role the iPhone has played in helping spread HDR
• Although available & accessible, HDR is still widely weighted to the ‘higher end’.  Mid and entry level productions aren’t utilizing HDR. Why? And how can that change?
• The language of HDR has become conservative and very similar to SDR versions making differentiation harder
• A safe approach to HDR may be tied to derived downstream HDR and SDR performance.   
• Investment in expensive gear (reference monitoring) for what many see as niche is also a contributing factor
• How to sell and consistency in selling HDR content is important
• Many feel that HDR is something that is being dictated to them…but for technical not creative reasons
• Important to remember HDR technology and workflows are still relatively new
• Stunning HDR content does exist and shows what can be done (Ian Vertovec examples)
• Given artists space and time to work on HDR can produce amazing results

If you like the show be sure to like and subscribe where ever you find The Offset Podcast