About this episode
There is a vodka company that advertises itself as “the most expensive vodka you can buy”.
It’s enticing. It’s almost a dare. (And it proudly excludes people!)
While most companies are trying to be the cheapest, a few do the opposite and aim to be the most expensive.
Most people try to imitate current trends and styles. So I suggest you boldly declare that you are something totally un-trendy — the opposite of what everyone else is trying to be.
Advertise your live show as “the most boring concert you’ll ever see.”
Call your music “the most un-catchy, un-memorable, un-danceable music you’ve ever heard.”
Tell the music industry “this music has no hit potential whatsoever.”
I’ll bet you get people’s attention.
It’s almost a dare.
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