About this episode
Do you know who your “superconsumers” are, and why they’re so important for your strategy decisions? Growth strategy expert Eddie Yoon says they’re your most passionate, most valuable customers—not just because they spend more than average, but because their insight can help you improve your products and services. In this episode, you’ll learn how to define your superconsumers and use their insights to attract new users to your products and services, with plenty of real-world examples, from Velveeta cheese to vitamins and video games.
Get every episode summarized
Each time HBR On Strategy publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from HBR On Strategy
An Announcement from HBR On Strategy
HBR On Strategy
Jun 25, 20251:05pending
The Strategic Advantage of Tapping Freelancers
HBR On Strategy
Jun 25, 202530:26pending
The Promises, Pitfalls, and Trade-offs of the Circular Economy
HBR On Strategy
Jun 18, 202520:36pending
Sustainability Is Fueling Innovation at Ferrari
HBR On Strategy
Jun 11, 202530:36pending