The Great Shift in B2B Marketing Ft. Doug Kessler
About this episode
We welcome our first non-works for us repeat guest, Doug Kessler, back to The Data Basement. He’s the Co-Founder and Creative Director of Velocity Partners and specializes in B2B tech marketing. Doug is a prevalent speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity. Doug is a copywriter at heart but with a secret jones for analytics. In this episode, Doug reveals his half-baked reasons why B2B marketing is experiencing the most significant shift ever—and what it means for marketers today.
Show Notes & Transcript: https://www.netwisedata.com/the-great-shift-in-b2b-marketing-ft-doug-kessler/
Sign up for the Data-Driven Marketer Newsletter
Come hang out in the Data Basement on Slack
More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
Get every episode summarized
Each time The Data-Driven Marketer publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Data-Driven Marketer
How More Data Can Improve Your SEO & Online Marketing Ft. Casie Gillette
The Data-Driven Marketer
Motivating Marketing Teams With Work Management Ft. Jessica Gilmartin
The Data-Driven Marketer
How a Baseball Broadcaster Sells What He Knows Ft. Alex Cohen
The Data-Driven Marketer
Digital Marketing Tactics for Highly Regulated Businesses Ft. Pat Connelly
The Data-Driven Marketer