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About this episode
This one’s been a long time coming.
I’m joined by the brilliant Sally Pritchett - CEO of Something Big, champion of inclusive communication, and my personal friend - for a proper, honest chat about what it really means to be a good ally.
Not in theory, not in hashtags, but in actual day-to-day action.
We’re talking about using your privilege, showing up when it matters, and making real impact through business.
Spoiler alert: she’s got a cold, I’ve got a cold, but the energy? Still 10/10.
Highlights:
(96:28) Allyship is a verb, not a vibe
(10:38) Use your privilege like it’s your superpower
(14:53) Pro-activist: Sally’s accidental mic-drop moment
(28:08) Stop defending DEI like it’s optional
(50:02) The 4 C’s that actually mean something
(38:19) Diversity drives profit - it’s not just nice
Find out more:
B-Corps HERE.
Heinz DEI failures in their advertising HERE.
Link to Something Big’s latest guide on Creating authentic, accessible and inclusive communication HERE.
Links to Something Big
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