The Goddess Guide To Branding

In this Marketing Over Coffee:
Jane McCarthy Gives Us The Inside Story On Her New Book - Your Blueprint for Building an Abundant and Authentic Feminine Brand

Direct Link to File

Brought to you by our sponsor:NetSuite

Buy The Goddess Guide to Branding

Discovering the archetype is the unlock that guides the branding

Jungian wasn't the exact fit

Founders often match the brand archetype

Adding Heart, Gift, and Style to the Brand

The dynamic peices of the style

9:25 - 11:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

At the beginning - finding the energy the founders have, and the energy of the competitors

Liquid Death bringing Hades to the water market

Making a great resource that's also cocktail table worthy

The brand is energy that people want to be around... or not

You can have masculine counterparts, but also duos

Lots of case studies with big brands

Jane's Website and GoddessOffice.Substack.com

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters