The Future of Race Experience

Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet.

In this episode, Phil sits down with Ted Metellus, Chief Event Production Officer and race director at New York Road Runners — the team behind the TCS New York City Marathon — for one of the most practical and insight-packed conversations on the podcast. With 27 years of experience producing events of every size, Ted shares what it really takes to create races that resonate far beyond race day.

When does the participant journey actually begin? Why is the finish line just the start of your biggest opportunity? And what are most events missing when it comes to data, storytelling, and long-term engagement? Ted breaks down the systems, mindset, and overlooked details that separate well-run races from truly unforgettable ones.

We also explore the bigger picture. As the NYC Marathon approaches its 50th anniversary of running through all five boroughs, what does it mean to steward an event that represents a city — and a global community? And why logistics alone will never be enough. A must-listen for race directors and event professionals looking for actionable ideas they can apply immediately to grow and improve their races.

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