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About this episode
Mathieu Silverstein runs Wealth Factory.
It is not your traditional FinPub – but has done something unique in the industry.
He straddles a fascinating line between B2C & B2B.
Wealth Factory publishes finance education for founders and business owners.
His marketing model is 100% the B2C marketing approach we are used to in FinPub.
But his target audience is B2B.
They have money.
They spend money.
And it’s essentially a business expense for them.
That’s a powerful position to be able to market into and Mat is crushing it.
He’s generating over 400k a month in MRR (monthly recurring revenue) and over 9 million in annual sales.
No question: Mat has built a phenomenal business.
He was kind enough to come on and share his insights and experiences building such a great business.
He shares some real gems, like why FOMO (the fear of missing out) is not nearly as strong of a sales generator as FOFU.
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson
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