The disruption playbook is now open source

Traditional case competitions are boring theater—companies toss out fake problems, students present cookie-cutter solutions nobody uses. The Ken flipped the script. It revealed something interesting: no company is safe anymore.

Students attacked more than a 100 incumbents—from McKinsey to temple economies—and built working prototypes showing exactly how they'd do it. The insight? AI hasn't just lowered the cost of building to near-zero; it's fundamentally changed who can be a disruptor.

Even established companies know this. Some volunteered as targets, desperate to understand how the next generation thinks.
When anyone can build anything, disruption isn't a question of if—it's already happening.

Check out the solutions here: https://the-ken.com/case-competition-2025/submissions/

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