The CW's Streaming Deals: ESPN & Roku

0:00On April 29th, the CW just dropped two big streaming deals to shake up how fans watched their stuff. Starting this summer, all live sports events hit the ESPN app for unlimited subscribers, packing over 800 hours of action like college, football, basketball from the ACC, Pock 12 and Mountain West, plus NASCAR, WWE NXT, bowling, bull riding, volleyball, 26 Arizona Bull, then come fall, new scripted and unscripted shows, drop on Roku the next day after airing. This ESPN hook up locks in the CW sports push, letting viewers stream live just like CVS on Paramount Plus or NBC on Peacock. Network bosses say they skip building their own app overload and teamed with the sports giant instead to reach more eyes without the hassle. Advertisers are buzzing during upfront season as these deals stretch. The CWs reach digitally while they handle all sales for ESPN streams. execs plan dynamic ads soon after launch,

1:01riding the wave of budgets shifting to sports and streaming for that perfect combo of fans and cash. On the entertainment side, Roku gets next day access to fresh shows like Private Eyes West Coast, Police 24-7, Scrabble, Trivial Pursuit, and WWE NXT Wednesdays. Their hub also loads of 800 hours of past hits from wild cards, pen and teller, and more. These moves blend broadcast power with streaming smarts, widening the door for viewers and brands without ditching their solid CW app. Smart plays keeping the CW in the game long term. That's the story for today, entertainment and celebrity news. Today, driven by AI, I'm Corey with The Story.