THE COLD WAR (THE COOLER)

Episode Title: The Cold War: Mastering the Cooler (Episode 81)

Episode Description: "I just filled the hole with something else."

When a clerk tells you that, they think they helped. But a Store Manager knows the truth: they just broke the inventory data and hid a critical ordering mistake.

For a Store Manager, the Cooler is a battleground for Space Control. Vendors are constantly trying to sneak in unauthorized products, and clerks are "plugging" holes to hide out-of-stocks. The result? Your best-sellers are squeezed out, and your planogram becomes a suggestion rather than a rule.

In this episode of Thrive, Mike Hernandez teaches you how to be the "Landlord" of your cooler. We discuss "The Vacuum Effect," why a plugged shelf is worse than an empty one, and how to execute "The Planogram Protection Program" to take back your real estate.

What You Will Learn:

• The Vacuum Effect: Why empty spaces naturally get filled with the wrong products if you aren't vigilant.
• Plugs vs. Holes: Why hiding an out-of-stock with a different product destroys your ability to order correctly.
• The Landlord Mindset: Treating your shelf space as high-value real estate that vendors must "pay rent" for.
• The Tag Audit: The simple check that exposes how broken your cooler layout actually is.

The Quest: Defend the Planogram.

• Solo Quest: Perform a "Tag Audit." Choose one door. If the product doesn't match the shelf tag, fix it immediately. If it’s a plug, remove it and leave the hole empty as a reminder to order.
• Team Quest: "Gatekeep the Delivery." Check your next vendor delivery. If they bring in a product that isn't on the planogram, refuse it. Do not let them dump unassigned inventory in your store.

Resources & Links:

• 📲 Unlock the Level 4 Planogram Guide: Text the code word COLD to 956-897-9192.