The Challenges of Pre-Announcements

Your favorite product just announced something new and you’re upset. Why didn’t they tell you about it ahead of time? Why didn’t they ask for your feedback? How does a launch work?

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SHOW NOTES:

WHY DID THEY ANNOUNCE IT NOW? 

• What is being announced? 
• How impactful is the announcement? (private, public markets, partnerships)
• How strategic is the announcement?
• Why didn’t they give anybody a heads-up?

WHAT HAPPENS BEHIND THE SCENES? WHAT ARE THE OPTIONS & ALTERNATIVES?

• Who (or what groups) are involved with an announcement? 
• Who is trusted and not trusted? What rules or guidelines are in place?
• How does the media involvement work? 
• What if you leak it ahead of time to gauge feedback and reactions?
• What if you screw it up? 
• Can you walk it back or change it? 

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