The Biggest Sales Shift Since the Internet with Peter Grant

Artificial Intelligence is transforming sales faster than any technology shift we’ve seen before. In this episode of Make It Happen Mondays, John Barrows sits down with Peter Grant, CRO of You.com and a four-time unicorn operator who helped scale companies like Salesforce and Siebel.

Peter shares his journey from the British military to enterprise software leadership, and how that experience shaped his approach to leadership, hiring, and sales discipline. The conversation dives deep into how AI is changing enterprise sales, go-to-market strategies, and the future of work.

They explore why AI literacy is becoming a mandatory skill, how sales organizations are evolving, and why the gap between top performers and average sellers is about to grow dramatically.

If you work in sales, leadership, or technology, this episode will challenge the way you think about productivity, hiring, and the role of AI in modern business.

What You’ll Learn in This Episode

• How Peter Grant went from the military to leading revenue at multiple unicorn companies

• Why AI is the biggest disruption to sales since the internet

• The evolving role of sales professionals in an AI-driven world

• Why top performers are becoming even more effective with AI tools

• The risks of relying too heavily on AI without critical thinking

• How enterprise companies are adopting AI and measuring ROI

• The importance of AI literacy for professionals in every industry

• Why the future of work will reward curiosity, adaptability, and continuous learning

About the Guest

Peter Grant is the Chief Revenue Officer at You.com, an AI platform helping enterprises deploy generative AI solutions with measurable ROI. He has helped scale several high growth technology companies, including Salesforce and Siebel, and is known for building high-performing revenue teams in emerging technology markets. MIHM Peter Grant

Key Takeaways

AI is accelerating the performance gap.

Top performers who embrace AI will become dramatically more productive, while those who rely on outdated processes risk falling behind.

AI literacy is becoming essential.

Understanding how to effectively use AI tools will soon be a core skill across nearly every profession.

Sales roles are evolving.

The traditional sales process is changing as buyers gain access to more information and automation tools.

Curiosity and adaptability matter more than ever.

Professionals who continuously learn and experiment with AI will have a significant advantage.

Resources Mentioned

You.com – https://you.com/business

John Barrows Training – https://jbarrows.com