About this episode
A look at how audiences that consume media differently feel about AI generated voices.
Sounds Profitable's new Audio Primes study reveals that podcast listeners who consume at least 75% of their content through audio are significantly more resistant to AI-generated voices than their video-first counterparts, with 48% of Audio Primes saying they would be less likely to continue listening compared to only 40% of Video Primes. The research, drawn from The Podcast Landscape 2025, introduces a new mindset-based framework for understanding podcast audiences and its implications for creators, platforms, and podcast advertisers.
- Written by Tom Webster
- Edited and narrated by Gavin Gaddis
- Text and audio edited by Gavin Gaddis
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